La administración pública de la responsabilidad social corporativa

Corporate Social Responsibility (CSR) has been addressed with different terminological variants, which in some cases have led to its limitation to the business environment (CSR) and in others to the definition of concepts as classic as the common good or as contemporary as the of global sustainable development (economic-social-environmental).

Social behavior is something natural and consolidated when any organization (public or private, for profit or not) is aware of its social anthropology and ends up recognizing that its activity affects our collective sustainability. Undoubtedly, the controversy of words revolves around the concepts they represent, but also about the ideas that justify them. As if it were a movement of rotation and translation, the RSC is a living term, which has been turning in time, giving content to various theories, concepts and instruments that develop it.

The concept of CSR is intrinsically linked to the concept of sustainable development defined in the UN Bruntdland Report, which permanently conditions both private and public agents, to the extent that their activities must “meet the needs of the present without jeopardize the ability of future generations to meet their own. ” The legitimate social requirement that the public sector carry out responsible management implies that its performance is respectful and even “exemplary” both with the spirit and letter of the law, customs and social and ethical principles and values, as well as the socioeconomic and environmental environment and the cultural and political heritage.

The role of the public sector cannot be restricted to compliance with the law and, where appropriate, the requirement of economic and economic responsibilities for its actions and management models. The “must be” also reaches the scope of expectations and social values, which even without being legislated, will come to express more than a state of opinion, even generating reactions of acceptance and even rejection of certain behaviors and behaviors ” corrupt ”and even“ immoral ”of public organizations, their employees, positions and political leaders.

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